Digital advertising campaigns that turn attention into business
We design and optimise paid campaigns across search, social media and conversational environments. Google Ads, Facebook and Instagram Ads, and ChatGPT Ads are connected through one measurable strategy.
A PPC agency must understand the business before allocating the budget
Each platform captures demand or creates interest differently; profitability depends on how strategy, creative and conversion work together.
Before investing, we review what you sell, to whom, in which locations, at what margin, which action has value and whether the website is ready to convert. We then define the role of Google Ads, Meta Ads and ChatGPT Ads and measure them against shared commercial criteria.
- Commercial goals translated into clear conversions.
- Budget distributed according to demand, audience and channel maturity.
- Ads, conversations and creative assets aligned with a page built to convert.
What our digital advertising service includes
We build a multichannel system: strategy, platform selection, campaigns, creative assets, tracking and learning.
Assessment and viability
We analyse the offer, demand, competition, locations, seasonality, margins and available resources before recommending investment.
Channel strategy
We assign Google, Meta and ChatGPT a clear role according to intent, audience, commercial journey and budget.
Google Ads campaigns
We work with Search, negative keywords, Shopping, Performance Max, video and other formats when they add value.
Meta Ads creative
We prepare Facebook and Instagram ads tailored to audiences, placements, formats and funnel stages.
Explore BrandingConversions and analytics
We define what should be measured and review the setup for forms, calls, purchases and other valuable actions.
ChatGPT Ads and optimisation
We evaluate the conversational channel when relevant and continuously optimise spend, audiences, messages and outcomes.
One strategy across three major advertising environments
We do not use every channel by default. We select and combine those that make sense for demand, audiences, creative resources and the buying cycle.
Google Search
Ads for people actively searching for services, products or solutions and expressing specific intent.
Performance Max and Shopping
Google formats for goal-based, product and cross-channel campaigns using consistent signals and measurement.
Facebook Ads
Campaigns designed to generate awareness, consideration, leads or sales through relevant audiences and creative.
Instagram Ads
Visual ads across feeds, Stories and Reels, tailored to the format, moment and mobile experience.
ChatGPT Ads
Advertising in conversational experiences, assessed according to availability, context, audience and campaign goals.
Cross-channel remarketing
Coordinated audience re-engagement when strategy, privacy and consent allow its use.
How we manage a PPC campaign step by step
A structured process prevents ads from being launched without knowing what each decision should achieve.
Goal and economics
We define conversion, value, margin, capacity and an acceptable acquisition cost.
Initial measurement
We check which events exist and what information can be used for optimisation.
Demand and competition
We study searches, locations, messages and advertising pressure in the market.
Architecture
We design campaigns, groups, audiences, exclusions and budget allocation.
Creative assets
We prepare ads and assets aligned with the offer and landing page.
Controlled launch
We review policies, URLs, settings, devices and limits before launch.
Learning
We analyse queries, conversions and commercial quality without reacting to isolated data.
Optimisation
We adjust investment, messages, targeting and pages when there is sufficient evidence.
Reliable conversions before automating decisions
A platform cannot optimise for the business if it receives incomplete, duplicated or low-value signals.
We review the events needed to distinguish a click from a valuable action. Depending on the project, these may include submitted forms, calls, bookings, purchases, revenue or qualified leads. We also consider consent, tagging and consistency between Google Ads, Meta Ads, ChatGPT Ads, GA4 and the website.
An ad cannot compensate for a poor landing page
The promise made in the ad must continue on a fast, clear and consistent page.
We review the core message, offer, mobile experience, trust evidence, form and call to action. A relevant landing page helps visitors find what they expect and makes the journey easier to measure accurately.
When the current page is not sufficient, we can design a conversion-focused landing page or improve the structure of your website.
Digital advertising audit to identify wasted spend and opportunities
If you already advertise on one or more platforms, there is no need to delete everything and start again by instinct. We first understand what is happening.
What we review
- Goals, conversions and data quality
- Budget allocation across channels
- Searches, audiences, exclusions and placements
- Bids, devices, schedules and frequency
- Ads, creative assets and landing pages
- Policies, consent and change history
What you receive
- Priority issues explained clearly
- Actions prioritised by impact and effort
- Hypotheses that require data or testing
- A proposed channel mix and structure when required
- Criteria for measuring real leads or sales
- Optimisation and monitoring plan
Why trust SEO Soluciones España with your campaigns
We combine advertising, SEO, web design, analytics and conversion to avoid isolated decisions.
A campaign may need better terms, but it may also need a clearer offer, a dedicated landing page, a technical fix or different measurement. Our work connects these disciplines and explains what is done, why and which signal will be used to evaluate it.
Digital advertising, SEO and GEO serve different moments
Campaigns capture demand or create interest while active; SEO and GEO build organic visibility over time. Together they share insights and cover more stages of the customer journey.
Google, Meta and ChatGPT Ads
They allow spend to be controlled, messages to be tested and selected searches, audiences or conversations to be reached. Visibility depends on budget, competition, quality and each platform’s policies.
Plan a PPC campaignSEO | GEO visibility
It develops architecture, content, relevance and authority for traditional search engines and AI answer systems.
Explore SEO and GEOQuestions about digital advertising campaigns
Clear answers before investing in Google Ads, Meta Ads or ChatGPT Ads.
What is the difference between digital advertising, SEM and PPC?
Digital advertising is the broadest term and includes search, social media and other environments. SEM commonly refers to paid search marketing. PPC describes a model in which advertisers pay per click.
Which platform is best: Google, Meta or ChatGPT Ads?
It depends on the goal. Google often captures active intent; Meta helps create demand and reach audiences through creative; ChatGPT Ads opens opportunities in conversational contexts. We may combine them when each has a clear role.
What budget do I need to advertise?
It depends on location, auction costs, the number of services or products, margins and the volume required to learn. Before recommending an amount, we analyse viability and objectives.
Who receives the advertising spend?
Media spend is paid directly to the relevant advertising platform and is separate from professional fees for strategy, setup, creative, management and optimisation.
Can ChatGPT Ads be used for every campaign?
Not necessarily. We assess account availability, markets, formats, placement context and suitability for the objective before recommending this channel.
Can you manage an account that is already active?
Yes. We first audit conversions, structure, history and issues. We then propose gradual changes or a reorganisation when there is a clear justification.
Do I need a dedicated landing page?
Not always, but it is often helpful when the current page mixes too many goals or does not match the ad promise precisely. The decision follows a review of relevance, mobile experience and conversion.
How long does a campaign need to optimise?
It depends on data volume, the sales cycle and bidding strategy. We avoid judging a campaign after only a few days or changing it constantly without sufficient evidence. We define suitable review periods for each project.
Before allocating more budget, make sure you measure better.
Tell us what you want to generate or sell. We will review viability, the customer journey and measurement before recommending the channels and investment.