SEO | GEO
Case Studies
Explore three projects involving website development, SEO and visibility on AI-powered search platforms.
Case 1 · Law firm in Alicante: from an invisible website to 64 enquiries a month
The challenge.
A firm with 20 years of experience and a strong local reputation relied solely on word of mouth. Its 2014 website did not display well on mobile, took more than six seconds to load and did not appear on Google for any relevant searches. It received around five online enquiries a month, almost all from clients who already knew the firm.
What we did.
- A new bespoke website, fast, secure and designed to convert: one page per specialty, short forms, always-visible call and WhatsApp buttons, and an English version for the Costa Blanca’s international clients.
- A detailed study of competitors and how clients search for lawyers in Alicante and the surrounding province.
- Local and content SEO: Google Business Profile optimisation, a reviews strategy and articles answering the most common legal questions.
- GEO: we worked on the firm’s authority and information so that ChatGPT, Gemini or Copilot would recommend it when someone asks for a family or immigration lawyer in Alicante.
The results.
| Indicator | Before | After 12 months |
|---|---|---|
| Organic visits per month | 180 | 3,900 |
| Qualified enquiries per month (form, call, WhatsApp) | 5 | 64 |
| Keywords in Google’s top 3 | 0 | 38 |
| Mobile loading time | 6.4 s | 1.6 s |
| Google reviews | 11 (4.2★) | 97 (4.9★) |
| Mentions in AI assistants (test searches) | 0 of 20 | 14 of 20 |
The firm recruited two new lawyers to meet demand, and today more than 60% of its new clients come from the internet.
Case 2 · Dental clinic in Albacete: a full appointment book for implants and clear aligners
The challenge.
A clinic with four treatment rooms and cutting-edge technology had gaps in its appointment book every week. On Google it appeared behind the major dental chains, which dominated searches for “dentist in Albacete” and “dental implants Albacete”. It spent money on ads without knowing how many patients they generated.
What we did.
- A complete SEO audit of the website and a detailed examination of all technical problems holding back its rankings.
- Intensive local SEO: an optimised Google Business Profile, presence in healthcare directories and an ongoing patient reviews campaign.
- Treatment-specific pages with indicative prices, financing, real cases and FAQs, so patients can book with confidence.
- GEO: we strengthened the clinic’s information and authority so AI assistants cite it when asked about the best dentist or implants in Albacete.
- Measurement of every appointment: calls, forms and WhatsApp enquiries recorded to understand the actual return.
The results.
| Indicator | Before | After 9 months |
|---|---|---|
| Organic visits per month | 950 | 5,200 |
| Initial appointments requested per month | 22 | 118 |
| Ranking for “implantes dentales Albacete” | 17 | 1 |
| Google Maps appearances (top 3) | 2 of 15 searches | 13 of 15 searches |
| Google reviews | 64 | 312 |
| Paid advertising spend | €1,200/month | €400/month |
The clinic opened a fifth treatment room and extended its afternoon hours. It reduced its advertising spend by two thirds because organic traffic now brings in most patients.
Case 3 · Aesthetic clinic in Ciudad Real: a regional leader in aesthetic medicine
The challenge.
A young clinic with an excellent team relied almost entirely on Instagram. Followers were growing, but appointments were not. It had almost no presence on Google, and patients in Puertollano, Valdepeñas and Alcázar de San Juan could not find it when searching for treatments nearby.
What we did.
- A detailed study of demand in Ciudad Real and its province: which treatments people search for, when and from where.
- SEO architecture organised by treatment and area, with clear content on results, sessions, aftercare and FAQs.
- Local SEO with an optimised Google Business Profile, real photographs of the premises and a reviews strategy.
- Seasonality: advance content campaigns for the summer season, weddings and Christmas.
- GEO: we positioned the clinic as a reliable source so that ChatGPT, Gemini or Copilot recommend it for searches about aesthetic medicine in Ciudad Real.
The results.
| Indicator | Before | After 10 months |
|---|---|---|
| Organic visits per month | 300 | 4,600 |
| Online bookings per month | 14 | 96 |
| Keywords in Google’s top 3 | 4 | 52 |
| Patients from outside the provincial capital | 10% | 41% |
| Monthly revenue | Base 100 | 238 |
| Mentions in AI assistants (test searches) | 1 of 20 | 15 of 20 |
The clinic more than doubled its revenue, hired a second aesthetic medicine doctor and is now preparing to open a second centre in the province.
Would you like to be our next success story?
Whatever your sector, we apply the same methodology: detailed research, a website that converts, SEO | GEO and measurement of every enquiry. We will prepare an initial analysis with no obligation.
Trust SEO Soluciones España! We look forward to hearing from you!
Request an SEO | GEO analysis →